
PitchFlex is a next-gen football merchandise platform built with Next.js. It delivers a modern, responsive shopping experience for jerseys, boots, fanwear, and collectibles — backed by an admin-friendly panel, real-time analytics, blazing performance, and a rock-solid infrastructure stack. From casual fans to ultra-loyal ultras, PitchFlex makes it effortless to discover, customize, and purchase premium football gear.

Optimized for football merch from day one, PitchFlex blends a motion-rich, modern UI with reliable commerce flows. Smooth page transitions, team-themed sections, micro-interactions, and lazy-loaded media keep everything feeling premium and snappy on both desktop and mobile — without sacrificing performance.
+ Teams, Leagues & Collections — Browse by teams, leagues, competitions, players, drops, and curated collections with rich filters (size, price, fit, color, release, popularity).
+ Product Pages — Player & number selection, home/away/third kits, size guides, high-res galleries, care details, and related merch carousels.
+ Customization — Name & number printing, patches, and personalization options with live previews powered by Cloudinary.
+ Cart & Checkout — Fast, secure checkout with address book, guest checkout, coupons, taxes/shipping, and support for multiple payment providers.
+ Orders & Receipts — Instant confirmations, downloadable digital receipts, email notifications, and live order status tracking for fans waiting on match-day kits.
+ Inventory & Drops — Live stock levels, limited-run drops, waitlists, back-in-stock alerts, and bulk imports/exports for operations teams.
+ Admin Panel & Analytics — Role-based admin panel with sales, AOV, conversion, top teams/players, cohort behaviors, churn, funnels, and CSV exports for BI workflows.
+ Search — Type-ahead search with synonyms ("kit" ≈ "jersey"), trending searches (clubs, players), and recent history across devices.
+ Performance & SEO — Next.js SSR/ISR, edge caching, optimized images, structured data, and Core Web Vitals tuned for high-traffic match days.
+ Mobile-First & Accessible — Responsive, touch-first layouts, WCAG-aligned components, keyboard navigation, and optimized UX for fans shopping on the go.
+ Engagement & Marketing — Promo banners, discount codes, gift cards, cross-sell/upsell blocks, wishlists, and abandoned cart reminders to maximize LTV.
PitchFlex is deployed on Vercel with a modern edge-first architecture and a global CDN layer through Cloudflare/AWS. MongoDB powers the core data store, Redis accelerates sessions, carts, and hot data, and Cloudinary handles optimized media delivery for images and videos. Background jobs and integrations are wired for scale, and the system is tuned to handle traffic spikes around big fixtures and launch drops.
Security is baked into the platform: hardened authentication, role-based access control for admins, audit logs, rate limiting, CSRF/XSS protections, strict CSP, HTTPS/TLS everywhere, encrypted secrets, dependency scanning, and WAF/edge protections at the infrastructure layer.
+ Next.js
+ TypeScript
+ Tailwind / Framer Motion
+ Vercel / Cloudflare / AWS
+ MongoDB / Redis
+ Cloudinary / CDN
+ Analytics Dashboard
+ Orders & Digital Receipts
+ Role-based Admin Panel